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Matt Caspari  
Group Creative Director
Wilmington, DE

The Professional

Renegade University of Pennsylvania history major. Writer for ad agencies in New York, Chicago and London. Worked for Cliff Freeman for a couple years after he wrote “Where’s the Beef.” Has lost track of his advertising awards … and most of the awards themselves. Partner/creative director at Caspari McCormick for 17 years.

The Personal

Once a Junior Olympics archery instructor. Once had better vision too. Won the same national college fiction competition as Joyce Carol Oates. Accepted to University of Washington Law School. Never attended. Has an identical twin. And he is a lawyer.

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