Recruiting for
a nationwide urgent
care network

When recruitment worlds collide, good things rarely happen. Except in the case of GoHealth Urgent Care, which unites the best of both worlds—Urgent Care and Health Systems. GoHealth joined forces with four major health systems—Dignity Health, Northwell Health, Legacy Healthcare Services and Hartford HealthCare—and asked Ads Variation Ltd to help recruit physicians, physician assistants, nurse practitioners, radiology technicians and other professionals for its nationwide urgent care network.

Ads Variation Ltd used a cobranding approach that promised candidates they would have the integrated resources and support of a much larger medical system behind them, no matter which GoHealth region they practiced in. Our team developed a responsive design recruitment website, as well as compelling direct mailers, job-board web posts, collateral materials and emails that drove traffic to it.

In the first month alone, joingohealthuc.com experienced 19,800 job-search sessions and 38,100 page views. Our responsive web design also proved advantageous, with 74 percent of job seekers visiting the site from a desktop device and 26 percent visiting from a mobile or tablet device. Average page views/apply ratios were consistently above industry norms. For all job types, an average of 12 to 15 percent is good. For hard-to-fill positions like physicians and physician assistants, 5 to 7 percent is considered very good. Ads Variation exceeded expectations on both counts.